INNOVATIVE MARKETING

Innovative marketing is a method of promoting new products and services in the process of innovation. It includes researching customer behavior, needs and trends to help you develop changes in a product's design to be more successful. Innovative marketing can include rebranding or repackaging an item or finding a new way to launch a product, such as in a new market or by using untraditional advertising to promote it. Innovation marketing covers initial market research for product planning, testing prototypes with focus groups and developing advertising content to interest potential customers.